What is asset management?

It’s a mix of the real estate and financial industries. The Asset Manager optimises and enhances the value of his/her clients’ property assets to ensure better investments. His/Her job changes according to the investment phase.

During the acquisition phase, he/she compares the investor’s objectives and the market conditions to set up the best acquisition strategy. He/She looks for confidential opportunities on the market, analyses the forecasted investment and, if necessary, helps find financing.

During the holding period, he/she drives the assets’ performance and provides strategic guidelines to secure or enhance the value of its clients’ assets: carrying out works, changing in uses, anticipating new standards, etc.
 

What is asset management at Nhood?

From the beginning, we’ve believed in the importance of non-financial criteria in the analysis and valuation of the assets we manage. We believe that a site can’t achieve economic efficiency without being part of a virtuous environmental and social circle. Indeed, reducing energy consumption also means reducing your energy bill. Planting trees naturally cools a site and thus makes it more appealing. This win-win vision is what we call the ‘triple positive impact’. And we embody it at all scales, thanks to our asset managers’ expertise.

Discover our ‘triple positive impact’

Globally, the Asset Manager is also called the Fund Manager or Investment Manager. He/She advises the owner or investor regarding the property and asset strategy (investment, rotation, diversification, etc.), and then ensures close contact with the country Asset Managers. Thanks to his/her knowledge of the territory and feedback from the field, he/she is able to analyse precisely the opportunities and risks for each asset in the short, medium, and long term. This strategy is based on recommendations and must be validated by the client in order to provide guidance to all the teams. 
 
Nationally, the Asset Manager monitors and ensures the consistency and performance of the strategies implemented throughout the country’s sites. He/She provides a comprehensive view of the assets’ performances and portfolio strategic insights. He/She also implements the property and asset strategy (rotation & investments) decided by the asset owner and the Fund Manager.

Locally, the Asset Manager is the control tower. He/She centralises, structures, and analyses the legal, administrative, technical, and financial information relating to the site. He/She assesses the performance, sets up the development strategy, assists in decision-making and ensures its implementation. He/She organises the site’s property management by overseeing the property management, facility management, and site conversion management contracts, if applicable.