MERLATA BLOOM
MILANO
MILANO
Italy. A vibrant living space in Milan’s first Smart Urban District
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MILAN, ITALY 
CLIENT : MERLATA SVILUPPO
SURFACE : 70 000 SQM 
PROMOTION -
HOW CAN A SHOPPING CENTRE HELP TO IMPROVE A SENSE OF LOCAL COMMUNITY? -
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New energies at the service of a new urban center.
“We’ve created more than a shopping centre. It’s a place where people really meet and makes Milan’s first ‘smart urban district’ a lively, bustling venue!”
Anand Remtolla – Head of New Projects -
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The project
At the centre of Milan’s first smart urban district, northwest of the city, Merlata Bloom Milano aims to be the crossroads of a booming area.
We designed a site open to the outside that strengthens the links of a unique quarter: it includes a hospital, a research and green innovation centre, a university campus and a residential neighbourhood. Merlata Bloom Milano is a place for people to meet, enlivened by and for those who live or work there. -
We wanted it to be responsible and sustainable by using eco-responsible building materials, favouring natural light, creating green spaces (300,000 m2) and an urban farm (20,000 m2) and connecting it to public transport.
We wanted it to be high-tech and participatory, asking the residents to choose the commercial and cultural amenities and augmenting each physical space with digital services.
We wanted it to be vibrant and lively, revolutionising and transforming traditional retail. We created a place where everybody—families, residents, students and workers—can enjoy themselves without feeling like they’re in a shopping centre.
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3 reasons to be proud of Merlata Bloom Milano -
An eco-responsible project• 300,000 m2 of green spaces
• Use of eco-responsible materials
• Waste reduction solutions
• Power consumption reduction system
• Renewable energy sources
• The main source of light is natural -
A participatory project• Co-creation of cultural and commercial amenities with the neighbours
• Mixed use -
A social project• Cultural amenities accessible to all : 10,000 sqm
• Participates in a broader social network with the research centre, hospital and university -
Contact-us ! -
Ettore Papponetti -
Anand Remtolla
Head of New Projects
Contact by mail -
The result in pictures -
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