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MERLATA BLOOM
MILANO
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Italy. A vibrant living space in Milan’s first Smart Urban District

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       MILAN, ITALY                                     CLIENT : MERLATA SVILUPPO     

       SURFACE : 70 000 SQM                PROMOTION 
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    HOW CAN A SHOPPING CENTRE HELP TO IMPROVE A SENSE OF LOCAL COMMUNITY?

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    New energies at the service of a new urban center.

    “We’ve created more than a shopping centre. It’s a place where people really meet and makes Milan’s first ‘smart urban district’ a lively, bustling venue!” 

    Anand Remtolla – Head of New Projects

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    The project

    At the centre of Milan’s first smart urban district, northwest of the city, Merlata Bloom Milano aims to be the crossroads of a booming area. 

    We designed a site open to the outside that strengthens the links of a unique quarter: it includes a hospital, a research and green innovation centre, a university campus and a residential neighbourhood. Merlata Bloom Milano is a place for people to meet, enlivened by and for those who live or work there. 
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    We wanted it to be responsible and sustainable by using eco-responsible building materials, favouring natural light, creating green spaces (300,000 m2) and an urban farm (20,000 m2) and connecting it to public transport.


    We wanted it to be high-tech and participatory, asking the residents to choose the commercial and cultural amenities and augmenting each physical space with digital services.


    We wanted it to be vibrant and lively    , revolutionising and transforming traditional retail. We created a place where everybody—families, residents, students and workers—can enjoy themselves without feeling like they’re in a shopping centre. 
     
     
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    3 reasons to be proud of Merlata Bloom Milano

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    An eco-responsible project

    • 300,000 m2 of green spaces
    • Use of eco-responsible materials
    • Waste reduction solutions
    • Power consumption reduction system
    • Renewable energy sources
    • The main source of light is natural 

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    A participatory project

    • Co-creation of cultural and commercial amenities with the neighbours 
    • Mixed use 

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    A social project

    • Cultural amenities accessible to all : 10,000 sqm
    • Participates in a broader social network with the research centre, hospital and university

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    Contact-us !

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    Ettore Papponetti
    Head of Leasing
    Contact by mail
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    Anand Remtolla
    Head of New Projects
    Contact by mail

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    The result in pictures

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    VISIT THE WEBSITE
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