The Champions Burger kicks off its French tour in Lyon to crown "Europe's best burger"
Press releases
From May 28 to June 14, Aushopping Porte des Alpes shopping center (Saint-Priest), managed by real estate solutions operator Nhood on behalf of its client Ceetrus, will host Europe’s largest gourmet burger event.
• With its neon lights, West Coast-inspired atmosphere, and immersive street food universe, the Lyon metropolitan area will be the first city in France to experience California Dreaming, The Champions Burger tour that aims to crown the “best burger in Europe.”
• 14 burger brands among the most renowned in Europe will stop in Lyon with their own recipes and attempt to win over the Lyon public during the tour’s only stop in the region.
• Backed by thousands of fans, The Champions Burger continues to revolutionize burger culture with premium meats, artisanal buns, and bold ingredient pairings.
• This activation illustrates Nhood’s Specialty Leasing teams’ ability to identify, structure, and deploy highly attractive experiential concepts within sites owned by Ceetrus. It is part of the ongoing collaboration between The Champions Burger, Aushopping centers, and Nhood, following the success of the championship held in Spain last year, which brought together several million visitors. A tour is already being considered for other Aushopping centers in France.
The full press release is available to download at the top of the page.
